Bayan Logistics
A freight forwarder with twelve years of customer relationships and a website that reflected none of them. The contact form converted at 2.1 percent, and sales spent most of the first call requalifying leads who had misread what the company actually did.
We rebuilt the site around the three service lines that generated 80 percent of revenue, anchored each page in a real shipment story instead of stock photography, and added a routing form that surfaces the right account manager based on origin and destination. Twelve weeks after launch, conversion sits at 7.3 percent and the qualifier work has mostly disappeared from the first call.


