Velico Studio
Articles

What we have learned, written down.

Long reads on websites and AI for small businesses. No sign-up.

The Velico Studio articles are four long reads: why we do not manage social media, how to write an AI roadmap that holds up, why a goldsmith atelier’s website converts less than its shopfront, and how to choose the photographer for it.

Long read · 01

Why we don’t offer social media management

Why a small studio chooses not to sell social media management: the margin, the gap between posts and sales, the cost in attention.

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Long read · 02

How to write an AI roadmap that survives contact with reality

Four steps: start from the operational problem, one function per problem, check data and constraints, order by impact.

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Long read · 03

Italian · Why an Italian goldsmith atelier's website converts less than its physical shopfront

The three things a goldsmith atelier loses online, and the four elements that make its website sell.

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Long read · 04

Italian · How to choose the photographer for a goldsmith atelier’s website

The three kinds of photographer, how to tell them apart from the portfolio, and how to plan the day in the workshop.

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